Inzpiration is one of Sweden's biggest companies within action marketing and staffing with reach around the whole country. After more than 10 years in the business, it was time to re-launch the company by changing its name to Inzpiration Norden AB. They approached me with the mission to re-design their identity with this re-launch including a new logo, graphic identity and website.
The re-design of the identity is based on the insight that they are always in motion with new projects and that they are an agile company with a small guiding core managing a huge staff throughout Sweden. Therefore I created a dynamic logo with the same motion and agility as the company. Its core is "In:" because they are always "in" motion and the agility is shown in what comes after "In:" in a moving way. For example In:zpiration but also In:action, In:progress and so on, this change within the logo is made by simple and soft but firm movements. The colors are based on their previous identity to keep the recognition but have been modified to give them a softer, more humble attitude because thats who they are.